ZimMarket – Marketing Tips | ADVERTISE OR PERISH IS THE BRUTAL TRUTH IN BUSINESS

 

ADVERTISE OR PERISH IS THE BRUTAL TRUTH IN BUSINESS

Like in everything else nowadays, you cannot survive in a business of whatever nature or magnitude without advertising what you are selling. It does not matter whether you are selling locally, nationally, regionally or internationally neither does it matter whether you are selling a needle or a Jumbo Jet, nor you live in an underdeveloped, developing or developed country. It all boils down to one logical business conclusion, that is, your products or services need to be known and for that matter to be known very intimately by your existing and potential customers. Remember that knowledge is power and that product knowledge is more powerful in business because it enables the consumer to be able to make rational, informed, logical and educated decisions. Gone are the days of assuming that a “good wine needs no bush”. Due to the diversified global technological developments an…
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