ZimMarket – Marketing Tips | ADVERTISE OR PERISH IS THE BRUTAL TRUTH IN BUSINESS
ADVERTISE OR PERISH IS THE BRUTAL TRUTH IN BUSINESS
Like in everything else nowadays, you cannot survive in a business of whatever nature or magnitude without advertising what you are selling. It does not matter whether you are selling locally, nationally, regionally or internationally neither does it matter whether you are selling a needle or a Jumbo Jet, nor you live in an underdeveloped, developing or developed country. It all boils down to one logical business conclusion, that is, your products or services need to be known and for that matter to be known very intimately by your existing and potential customers. Remember that knowledge is power and that product knowledge is more powerful in business because it enables the consumer to be able to make rational, informed, logical and educated decisions. Gone are the days of assuming that a “good wine needs no bush”. Due to the diversified global technological developments an…ZimMarket – Marketing Tips | Stand Out From The Crowd
Stand Out From The Crowd
If you happen to be in business and you are not well conversant with the 4 P’s of Marketing, then you are likely to dismally fail, sooner rather than later. The 4 P’s are the traditional and universal cornerstones of Marketing, in modern day business, which are inextricably interconnected related. In Marketing, for anything you are selling to be highly competitive, in any given market, it must be, the right Product or service, being offered in the right Place, selling at the right Price, using the right Promotion. In this marketing tip, I am solely going to dwell on Promotion, which is an equally significant component of the 4 P’s of the Marketing Mix When you offer products on the market, you must ensure that you adequately educate your target market so that your products will become very intimately known and easily identifiable by your customers, from a myriad of other comp…ZimMarket – Marketing Tips | Dazzling advertising messages which leave a permanent lifetime imprint in peoples memories. “Itayi Centi Centi Vakomana, Ini Ndachona”
Dazzling advertising messages which leave a permanent lifetime imprint in peoples memories. “Itayi Centi Centi Vakomana, Ini Ndachona”
In the case of a brand new product or service that you are offering to the market, it is ideally, most logical and prudent to accompany that product or service with an objective, educative, memorable and informative sales message, based on facts and figures. This type of information is aimed at informing both current and potential users about, not only what the product or service offers but also how differently it benefits its users compared with existing ones offered by your competitors.
The areas to capitalize on are, how your product or service provides superior benefits than that of your competitors. A good marketing message which I have in mind here is the one which used to feature every Sunday morning, on ZBC Radio 2 program. I do not how many of you still remember one of Zimbabwe’s best marketin…
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