Dazzling advertising messages which permanently leave a lifetime imprint in peoples memories.
In the case of a brand new product or service that you are offering to the market, it is ideally, most logical and prudent, to accompany that product or service with an objective, educative, memorable and informative sales message, based on facts and figures. This type of information is aimed at informing both current and potential users, about not only what the product or service offers but also how differently it benefits its users compared with existing ones offered by your competitors.
The areas to capitalize on are, how your product or service provides superior benefits than that of your competitors. A good marketing message which I have in mind here, is the one which used to feature every Sunday morning, on ZBC Radio 2 program. I do not how many of you still remember one of Zimbabwe’s best marketing legend, Mr Pau…